CHICAGO, IL— IndeCorp Corp., which owns such independent hotel brands as Preferred Hotels & Resorts Worldwide, Summit Hotels & Resorts and Sterling Hotels & Resorts, has named Michelle Woodley vp of distribution and marketing services for the organization, effective Aug. 1. Woodley is presently vp of electronic distribution and marketing for Raffles International Hotels and Resorts, located in Singapore. Prior to this, she held the same position with Swissotel Hotels and Resorts. Woodley is also the former president of the Hotel Electronic Distribution Network Association (HEDNA) and a founding member of the Open Travel Alliance. In her new position, Woodley will be responsible for managing and developing distribution channels for the Preferred, Summit and Sterling brands of independent hotels; and will also be responsible for developing and managing Internet marketing infrastructure. Additionally, she will similarly be charged with overseeing the development and management of some strategic initiatives for independent hotels, including loyalty/recognition programs as part of customer relationship management (CRM). In the traditional marketing area, Woodley will be responsible for overseeing the management of the logistics of events and trade shows and for collateral design and production services for the brands, working closely with the managing directors of Preferred, Summit and Sterling and reporting to IndeCorp President/CEO, Peter Cass.
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