MINNEAPOLIS, MN— Radisson Hotels & Resorts has implemented a new point structure whereby members enrolled in its Radisson Gold Rewards customer-relationship program can maximize point-earnings quicker by earning 1,000 Gold Points per night for up to 10 consecutive nights per stay. Previously, guests earned 2,000 points per stay, no matter how long the length of that stay. To celebrate this new points structure, Radisson has rolled out a “Stay 3. Earn More” promotion, in effect through Dec. 31 and kicking in after a guest’s second stay, at participating Radisson Hotels and resorts in the U.S., Canada, Mexico and the Caribbean. According to Brian Stage, executive vp – marketing and sales for Radisson Hotels & Resorts, the new structure “recognizes and rewards our frequent guests for their continued loyalty.” Other new wrinkles added to Radisson’s customer-oriented offerings include a Gold Points Rewards Visa credit card as well as several new program options, including a FlexNights redemption option featuring no blackout dates for Gold Points members.
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