CANCUN Radisson Hotels & Resorts is launching a new brand strategy that revolves around its “Genuine Hospitality” service philosophy. Aimed at addressing todays time-crunched, tech-savvy “Go Generation,” the campaign, dubbed “Go Generation,” will launch this summer with a global “Go Package” campaign.
Peterson Milla Hooks of Minneapolis has been selected as the advertsing agency to develop the “Go Generation” strategy and the “Go Generation” print campaign, which kicks off May 24. The campaign will promote the “Go Package,” which is designed for weekend, leisure couples. The package will include full breakfast for two, best available room upon check-in and a special “Go Pack” filled with “snacks and treats.”
During the summer launch, the “Go Pack” will feature an on-line sweepstakes on Radissons website at www.radisson.com. (4/2/01) Ruthanne Terrero