FAIRFIELD, NJ— Prime Hospitality named Sofie Vasquez international sales director, a role through which she’ll focus on growing Latin American and Mexico business for Prime’s AmeriSuites and Wellesley Inns & Suites brands. Her efforts will focus on Prime’s major metropolitan markets as well as Texas, Arizona and Florida. Vasquez joins Prime from La Quinta where she held a similar role. Before that, she held positions in domestic and international, regional and local sales at Choice Hotels. She will be based in San Antonio.