FAIRFIELD, NJ – Prime Hospitality Corp. has appointed industry veteran Jeff Williams as svp/franchise sales. Williams previously served as the president/founder of JTW Global Franchise Systems, and prior to the creation of JTW, Williams held the position of svp/managing director of international development for Cendant. He also had a 10- year tenure with Choice Hotels as the svp/development for its eight lodging brands. In a related move, Prime has appointed former svp/franchise sales, Terry O’Leary, as the new svp/business development. In this role, O’Leary will pursue opportunities for joint ventures with the AmeriSuites and Wellesley Inns & Suites brands.
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