HONOLULU and ORLANDO— Outrigger Enterprises, acclaimed as Hawaiis largest hospitality company, and Fairfield Resorts, a vacation-ownership company with more 450,000 owners, have announced an exclusive strategic marketing and development alliance. The alliance will mark Outriggers entry into the timeshare industry, while providing Fairfield Resorts with its first ever Hawaii-based sales and marketing operation. The companies said the alliance will help attract more visitors to Hawaii and Outrigger by “enabling Fairfield Resorts to offer accommodations for its owners at Outriggers Hawaii-based hotels.” Through the alliance, Fairfield will market Hawaii travel packages and co-branded Hawaii timeshare products to prospective timeshare owners, both at Outrigger Hotels and via Fairfields sales and marketing channels throughout the continental United States. The companies will also explore joint property acquisition and timeshare development opportunities in various Hawaii locations. Outrigger Enterprises, Inc. is the largest lodging company in Hawaii. Outrigger Hotels & Resorts, a division of Outrigger Enterprises, operates two hotel brands: Outrigger Hotels & Resorts and OHANA Hotels & Resorts. The company currently operates or has under development 45 hotels and resorts throughout the Pacific region, representing more than 12,000 hotel rooms and condominium units in Hawaii, Micronesia, Australia and the South Pacific. Outriggers affiliate, Outrigger Lodging Services, operates nearly two-dozen hotels and resorts throughout the U.S. Mainland. Fairfield Resorts, Inc., with more than 450,000 owners, is the largest vacation ownership company in the world. Fairfield Resorts specializes in the development, marketing and sales of innovative travel and leisure products, including vacation ownership intervals at the companys 64 nationwide resorts. Headquartered in Orlando, Fairfield is a subsidiary of Cendant Corporation.
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