IRVING, TX Omni Hotels received the Gold Award for complete campaign image in the Adrian Advertising awards competition sponsored by the Hospitality Sales & Marketing Association International (HSMAI). The award recognizes the integrated marketing campaign that Omni Hotels developed and implemented for its brand-wide Omni Kids initiative.
Program elements included the development of the OmniKidsRule.com website, the first children-specific, independent site created by a major hotel chain, and the public relations materials that announced the launch of the program and the site. (2/12/01)