PORTSMOUTH, NH? Newmarket International and Hilton Hotels Corp. have announced that Hilton has gone live with Global SFA 7.1.2, Newmarket?s MS SQL Server powered program. The Windows-based solution automatically allows regional and worldwide sales offices to share and disseminate account information and leads from a centralized data center. In 1997 Hilton specified Newmarket?s Windows-based Breeze and Delphi products as its primary sales and catering solution for individual properties and has used Global SFA to expand the reach of its automation infrastructure to the enterprise level. A data center is located in California with national sales offices in Boston, Chicago, Dallas, Las Vegas, Los Angeles, New York and Washington, DC. These offices can be linked to Hilton?s 130 individual properties running Newmarket solutions, creating a sales system accessible across the corporation. Newmarket converted Hilton?s customer data from its proprietary AnswerNet system, conducted rigorous quality assurance testing that reduced Hilton?s second data viewing to a single day via a dial-in, and co-created custom courses to train Hilton?s global sales team. ?We?re delighted about the aggressive implementation of Newmarket?s enterprise solution to our worldwide sales offices. We expect that the Global SFA product will bring immediate productivity to Hilton team members and, at the same time, provide added value to our customer relationships,? said Steve Armitage, vp/managing director of sales for Hilton Hotels Corp. According to Armitage, Hilton?s goal is to upgrade to Newmarket?s Global SFA 7.2, as soon as the product is fully tested and released later this year. Global SFA 7.2 employs D/COM architecture and features advanced replication and data warehousing capabilities along with remote Internet access. Newmarket International is a sales automation software company for the hospitality industry. Based in Portsmouth, NH, the company offers 24-hour support and customer training.
