MIAMI— The Peabody Hotels signature Mallard ducks are the centerpiece of a new advertising campaign created by longtime-agency, Turkel Schwartz & Partners. The ads, which focus on the hotels service reputation, feature a series of portraits using “professional duck models (similar to the ones in residence at the hotels) along with headlines citing Peabody Service Excellence, the companys registered service delivery culture. The campaign targets corporate and association meeting planners. “The Peabody Hotel brand is synonymous with unparalleled service levels and The Peabody Ducks, our brand mascots, have come to symbolize our quality service and unique attributes, said Barry Anderson, vp/marketing for Peabody Hotel Group. “The ads communicate our key points of excellence in a unique and compelling way. The agency created the first “duck campaigns for The Peabody Orlando in 1989.
