New Ad Campaign For Homewood Suites By Hilton

MEMPHIS, TN– Homewood Suites by Hilton has launched a new national print advertising campaign to showcase the brands identity. “My Homewood,” the theme for the ad campaign, positions Homewood Suites by Hilton as offering guests an ideal “second-home environment” with spacious accommodations and homelike amenities. The ad executions portray guests enjoying various amenities at Homewood Suites by Hilton including the spacious suites containing a separate living and sleeping area; fully equipped kitchen; a remote-controlled television with videocassette player or on-demand movies; and two telephones with dataports.     The campaign, created by Foote Cone & Belding Worldwide, of Irvine, CA, will feature three print executions, including: “Haute Cuisine” depicting a guest kicking off his shoes after a hard days work in his suite to relax in front of the TV while indulging in a pizza; “Playground” which demonstrates a guest stretching out and enjoying the morning sunlight in her spacious two-room suite environment; and “Rocket Fuel” showing a guest preparing for a productive day on the road. The print ads will appear in USA Today and national trade publications that target guests who take a large number of long-term trips every year, such as Government Executive, PM Network and National Relocation & Real Estate.