DALLAS, TX— Accor Lodging North America— specifically, Motel 6— has expanded its partnership with the National Hot Rod Association through a variety of sponsorship programs, including a renewal of the Motel 6 “Who Got the Light” award, a margin-of-victory bonus program contested by top fuel, funny car and pro stock competitors at each NHRA POWERade Drag Racing Series event. In addition, Motel 6 will increase its presence on site at each NHRA national event by becoming the title sponsor of NHRAs big-screen video display. As such, Motel 6 Vision will feature live video of racing in each category of competition, entertainment between runs, and immediate replays of action on the track. Furthermore, Motel 6 will increase its presence through advertising in National DRAGSTER, the official magazine of the NHRA, and through television commercials during NHRA programming on ESPN.
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