LAS VEGAS— MGM Mirage said it is seeking proposals from “qualified persons, firms and/or advertising agencies to provide diversified creative concepts and media planning and placement in multicultural mediums.” The agency selected will be tapped to position the company and its premier brands to attract and retain customers from diverse markets, according to the company. Chairman/CEO Terry Lanni said the move is being made as part of the company’s ongoing commitment to diversity at MGM Mirage. The search for an advertising agency is under way and requests for proposals are being distributed this week. A decision for the account is scheduled to be made by May 3.
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