DANBURY, CT— Meyer Jabara Hotels has developed a themed strategy where each hotel in its portfolio, whether branded or independent, creates its own themed guest experience. At the Holiday Inn El Paso, for example, guests learn to mix a margarita or cruise Baltimores Inner Harbor at any of Meyer Jabaras three boutique properties in that market. The objective of the program is to give the companys hotels an edge in their markets by distinguishing them from the competition. Meyer Jabara worked with Horsham, PA-based LRA Worldwide on the effort.
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