Matheson To Improve Starwood’s Relationships With Wall Street

WHITE PLAINS, NY— David Matheson, the recently promoted vice president/investor relations for Starwood Hotels & Resorts Worldwide, plans to develop better relationships between Starwood and its investors in his new role, while creating a clear distinction between the hotel company and its competitors in the minds of Wall Street analysts. “I’ll be working to manage relationships with Wall Street, the analysts, and our investors,” said Matheson. “Since September 11 there has been a renewed interest in hospitality in general. I have three investment models I’m working on today.” He noted that the main objective of his new position is to “work with analysts so they get a better understanding between us and our competitive set. We tend to take pride in our ability to be innovative and adapt to change quicker than others,” he said. Matheson assumed his new role in late August, but due to the events of 9/11 the company delayed the announcement until last week. In addition to Matheson, Starwood recently appointed two other new executives— Dene Roger was selected as senior vice president/strategic planning, and Sharon Rothstein was appointed as the new senior vice president/global brand marketing. —Diana M. Rodriguez