SALISBURY, MD— Marshall Management, Inc., has promoted Michael Tatro to vp/operations support, and Steve Cross has joined the company as vp/sales and marketing. “We have added 10 new management contracts since the beginning of 2003 and expect to add five to 10 more this year,” said Michael Marshall, president/Marshall Management. Tatro will be responsible for coordinating the operations at many of the company hotels, including budgeting and staffing. He joined Marshall Management in 1989 as a general manager. During his tenure with the company he has held a number of GM and other senior management positions. Previously, he spent 17 years with Holiday Inns of America operating a number of properties, including large convention and corporate hotels in the Northeast. His background includes managing mid-market and upscale independent resorts, as well as managing major turnaround projects. Cross has more than 12 years of hospitality experience. He formerly was in regional operations with Hudson Hotels, overseeing a variety of full-service and limited-service brands, including Marriott, Hilton, InterContinental, Choice, Accor and USFS. Cross will provide property-level sales and marketing support, training and leadership. He will create annual marketing plans and implementation strategies, develop pricing strategies, identify and pursue target accounts and oversee revenue management.
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