WASHINGTON, D.C. Marriott International has expanded its relationship with Priceline.com in an effort to boost sales. Under the expanded agreement, Marriott will become a more favored supplier of hotel rooms to Priceline customers under certain circumstances.
According to a recent Reuters report, Bruce Wolff, Marriott s svp/distribution, sales and marketing, said that the company generated approximately $20 million in sales via Priceline and the new arrangement is expected to boost that figure by about 50%. Wolff added that Marriott is not an investor in Priceline and will not become one under the expanded relationship. (5/7/01)