BETHESDA, MD—Marriott International, Inc. plans to introduce Moxy Hotels, the company’s new and contemporary brand first launched in Europe, to the U.S. in 2016, with eight identified projects slated for major metropolitan locations, including New York City (Chelsea, Midtown and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.
Moxy Hotels was launched in Milan last September and more hotels are set to open across Europe in Germany (Munich, Frankfurt and Berlin); Denmark (Copenhagen); and the United Kingdom (London) over the next two years.
“Moxy fully embraces today’s contemporary traveler and welcomes guests with its style, design and attitude,” said Tina Edmundson, global officer, luxury and lifestyle brands. “Moxy clearly resonates with the young and young at heart—it’s fun, edgy, and social, all with a youthful spirit.”
“We have implemented a development strategy across North America in locations that meet the Moxy mantra—high-performing markets and urban locations popular with Millennials,” added Eric Jacobs, chief development officer. “We are focusing on travelers looking for comfort, a distinct style and affordability.”
Moxy’s first New York property will be created by design firm Yabu Pushelberg. George Yabu and Glenn Pushelberg are known for delivering designs that reflect an imaginative, thoughtful and honest approach, according to Marriott. For future Moxy hotels, the design aesthetics will embody the ethos of the brand and the personality of the local market.
Moxy’s lobbies are crafted to be highly social spaces with a high-energy lounge, 24/7 self-service grab and go, ample plug-ins for personal devices, free WiFi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram. Each hotel is also equipped with a library and plug-in zones that invite a quiet read or a brief web browse. Guestrooms will offer keyless entry, screencasting and motion-sensor lighting.