MILWAUKEE, WI— Marcus Corp. has contracted to use MicroStrategy software to anchor several business intelligence applications, notably for its limited service lodging division, which operates or franchises 186 Baymont Inns & Suites and seven Woodfield Suites. Knox Huff, director/revenue management for Baymont Inns & Suites,said, “MicroStrategy lets our managers access their hotel or guest data in minutes. We can make comparisons against data five years back or 90 days forward, and we are receiving excellent customer relations management information.” End users of the MicroStrategy-based reporting application are able to view flash reports on critical data such as occupancies, average rates, revenue per available room and future booking information on a property basis or by selected groups of properties. In additions, Baymonts “Guest Ovations Program” application lets end users know the travel patterns and preferences of their most loyal guests. Hotel management can track room sales volume from major accounts with the “National Accounts and Corporate Tracking” application.
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