SPOKANE WA—Magnuson Hotels reported its April occupancy surpassed the U.S. average last month of 24.63% by 16.7%, as measured by STR. Although all markets are currently impacted by COVID-19, the company noted the highest performances came from Maine; Knoxville TN; Texas; Florida; and Madison, WI, with some affiliates recording April occupancies as high as 80.6%.
“Even though the company reported a Q1 portfolio-wide occupancy reduction of 0.4%, against an industry-wide fall of 15% across the U.S., our hotel affiliates are now experiencing stabilization and profitable growth,” said company CEO Thomas Magnuson.
As STR recorded an April U.S. RevPAR decline of 79.9%, Magnuson locations in Maine, California, Texas, Virginia, Florida, Wisconsin, Ohio, North Carolina and Kentucky saw April RevPAR up to 52.3% higher than local market averages.
Magnuson stated that its midscale business segment in the U.S. moved to a 100% focus on serving essential services workers across secondary tertiary, rural and highways markets.
“Although it is difficult to forecast in a traditional sense, we are optimistic about conservative increases in both leisure and non-leisure segments,” added Magnuson. “Our data shows leisure travel volumes increasing in many markets, largely powered by short regional family road trips.”