CHICAGO Loews Hotels has subscribed to TravelCLICK s Phaser and Hotelligence Reports data product lines on a brand-wide basis.
The new Phaser provides property executives with diagnostic tools to adjust pricing and promotions, and Hotelligence Reports deliver sales and marketing information to help produce performance baselines against select competitive sets. These new capabilities will allow Loews to strategically position each of its 16 U.S. and Canadian properties to travel agents and potential guests throughout the world. In addition, the services are expected to help maximize revenues at Loews properties. (8/23/00)