Loews Hotels Names New Marketing VP

NEW YORK— Jane Mackie was recently appointed vp/ marketing of Loews Hotels. In her new position, Mackie will be responsible for implementing marketing strategies and overall brand positioning for the 18 Loews Hotels in the U.S. and Canada. She will also focus on revenue management and e-commerce and will be based in Loews Hotels headquarters here. Mackie comes directly to Loews from Starwood Hotels & Resorts Worldwide where she held positions of vp/brand manager, vp/marketing for Sheraton and most recently vp/advertising and promotions of the North America Division. In her last position she oversaw all marketing communications and brand positioning and customer segment strategies for all Westin and Sheraton Hotels. She is a member of the International Association of Business Communicators (IABC). She holds a B.A. in economics from Brown University and an M.B.A. from New York University, Leonard N. Stern School of Business.