NEW YORK—Début Hotel Group will be managing the Live Aqua Hotels and Resorts brand in the U.S. following a licensing agreement between Bighorn Capital and Grupo Posadas, S.A.B de C.V.
Live Aqua, a luxury lifestyle brand from Mexico, includes two properties and is under the umbrella of Grupo Posadas, the largest hotel company in Mexico. As part of the agreement, Bighorn Capital will invest $450 million to develop an initial five hotels, branded Live Aqua, in the metropolitan areas of Chicago, Los Angeles, Miami, Houston and Washington, DC.
Each hotel is expected to comprise an average of 250 to 300 units. The concept for Chicago, targeted for completion in 2017, is to build an 82-story high-rise in the West Loop area, and to dual-brand the development with the Live Aqua and Dream Hotels brands.
“We are very happy and proud to partner with Posadas and Bighorn to manage Liva Aqua hotels throughout the country,” stated Eric Danziger, president and CEO, Debut Hotel Group and Hampshire Hotels Management. “We have successfully managed upscale lifestyle properties for over 30 years, and we look forward to leveraging our expertise to help thee two companies effective launch and establish their luxury lifestyle brand in the U.S.”
“Live Aqua promises to bring to the U.S. hospitality market a new concept experience founded in Posadas’ Mexican properties,” said Rob Entler, CEO of Bighorn Capital. “Posadas has developed an elegant hotel and resort concept which we believe has enormous potential in gateway cities throughout the country.”