SAN FRANCISCO—Le Meridien, the luxury hotel group, has elected to standardize on salesforce.coms global online customer relationship management (CRM) solution. The company will be using salesforce.com to improve the management of its customer relationships throughout its 200-plus sales team, strategically dispersed around the world, and drive revenue across global operations. Le Meridien selected salesforce.com over conventional client/server CRM packages on the basis of the online solutions cost-effectiveness and rapid implementation. An important function of the new CRM solution will be to support the management of business from region to region, as well as provide central oversight of the global business.
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