During his appearance as a panelist at Alis, “Butch” Cash, CEO of LaQuinta revealed that his company is looking at other segments once they get the Baymont purchase digested. Most likely he said they will go upscale through a further acquisition. As to the Baymont purchase, he admitted that the Woodfield Suites tagalong in the deal holds a lot of promise and will get an opportunity to grow the brand shortly.
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