DALLAS— To appeal to cost-conscious travelers, La Quinta has launched its summer promo. Through Sept. 15, guests staying at any La Quinta hotel nationwide at least three times will automatically earn a free nights stay. “Summer is the busiest and sometimes most expensive travel season of the year,” said Francis “Butch” Cash, president/CEO La Quinta Corp. “Because our hotels are located near most major destinations and attractions, La Quinta is a logical choice for many travelers. Our Stay Three Times, Get One Night Free promotion will allow our guests to enjoy their summer vacation and look forward to a free nights stay later on.” According to a Travel Industry Association of America survey, 77% of last-year travelers plan to take at least one trip this summer, and most plan to spend less on pleasure trips than they did last summer, while 76% plan to travel by car. Almost one-third of people traveling by car will do so because they consider it to be the least expensive mode of transportation.
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