La Quinta Names Rufus Schriber Marketing VP

DALLAS— La Quinta Corporation, a limited-service lodging company with operations or franchises in 33 states, has named Rufus Schriber executive vp of marketing. He will oversee La Quinta’s brand positioning and national marketing initiatives. Butch Cash, La Quinta president/CEO, said that the appointment will help grow revenues and complete a two-year corporate turnaround for La Quinta, Schriber has more than 25 years of experience in the hospitality industry, most recently as executive vp of brand management and marketing at Marriott. Prior to joining La Quinta, he worked with the company on a consulting basis.