DALLAS— La Quinta has launched several new enhancements to its proprietary website, LQ.com, to improve the site’s overall performance and to streamline the booking process. Many of the site’s changes were made based on extensive customer feedback and user testing, according to the company. The LQ.com “homepage” now features a more user-friendly layout that allows for faster loading times, as well as a more prominent “Find By Map” option and La Quinta Returns member log in. The Find By Map feature allows visitors to quickly find and select La Quinta hotel locations by using a new interactive mapping application. La Quinta Returns members may now access their accounts via the home page log-in field and redeem free-night certificates online. La Quinta’s online visitors may navigate the main site’s features via tabs that are present at the top of each page. Information on new and existing reservations, the La Quinta Returns loyalty program, special deals and discounts, and the company’s corporate information is now easily accessible from any page on LQ.com, according to the company. As visitors search for a La Quinta hotel in their desired location, they may select a hotel by location, travel route, interactive map, attraction or property category.
