DALLAS La Quinta Inns added two new executives to its franchise team with the appointments of Jeffrey Palla as director of franchise services and Jed Heller as director of franchise development.
Palla will focus on the financial and operational performance of the hotels, property quality standards, and RevPAR growth. He also will assist franchisees during the initial stages of their relationship with La Quinta and the opening of new properties. Palla will report to Rajiv Trivedi, vp/franchise operations.
Heller will be responsible for the growth of franchised properties while also assisting franchisees during the initial stages of the franchisee/franchisor relationship. Heller will report to Randy Evanchyk, vp/franchise development. (4/26/01)