DALLAS— La Quinta Corporation has named Sandy Heilman vp/electronic distribution and marketing. In her new position, Heilman will lead the development and implementation of business and marketing strategies for third-party websites, global distribution systems (GDS) and the companys redesigned website, www.LQ.com. Heilman most recently served as senior director of electronic distribution at Choice Hotels Internatinal, where she oversaw the development of functions that generated revenue for eight brands through multiple GDS and Internet distribution systems, as well as company websites.
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