LOS ANGELES— Michael Hirsch, general manager of the Hilton Los Angeles North/Glendale, has been appointed chairman of the Los Angeles County Hotel and Motel Group, a division of the Southern California Business Association. He succeeds Juan Aquinde, general manager of the Hilton Los Angeles/Universal City. The organization produces and delivers member-responsive products and services that are tailored for the needs of hotel owners/operators, as well as the related needs of vendors, suppliers and other organizations serving the industry. “I am so delighted to be assuming the chairmanship of such an esteemed organization during a crucial time for L.A.s hospitality industry,” says Hirsch. “I am looking forward to building upon Juan Aquinde and president Les Bensons years of hard work, and leading the hotel association into one of the most service-oriented of its kind. There is no better time than now to create a stronger and more collective voice for L.A. Countys hotel community.” Hirsch is a 21-year veteran of hotel management and has served in his current position since 1997.
