NEW YORK Geneva-based luxury hotel operator Kempinski Hotels & Resorts is again seeking a North American partner.
As previously reported by HOTEL BUSINESS., Kempinski was working with Canada s Fairmont Hotels & Resorts to develop a joint marketing venture, however, the company said that negotiations have ceased.
In October of 2000, Kempinski announced that it was looking to raise its brand recognition in the United States and that it was actively seeking partnerships with American hotels. Fairmont, although a Canadian company, has a stable presence in the U.S. market and had met Kempinski s partnership criteria.
However, an inside source recently told HOTEL BUSINESS.: I can now confirm that Kempinski will not be pursuing a marketing partnership with Fairmont. We are continuing our search for an appropriate American partner and hope to conclude a deal before the end of the year. (5/24/01) Kelly Wayne