NEW YORK Kempinski Hotels & Resorts, a Geneva-based luxury hotel and resort operator, has been looking to raise its brand recognition in North America, and has been actively seeking a partner in the region since last fall. HOTEL BUSINESS. has learned that the company is closer to forming a relationship. According to an inside source, it may join with Canadian-based Fairmont Hotels & Resorts.
When contacted Kempinski would not confirm or deny a partnership with Fairmont.
“Kempinski Hotels & Resorts has had preliminary discussions with Fairmont Hotels & Resorts with regard to possible joint marketing opportunities. Although talks are on-going, no agreement has been formalized at this time,” said Christopher Hartley, Kempinski s vp/marketing. (3/9/01) Kelly Wayne