MIAMI—Karisma Hotels & Resorts and Viacom International Media Networks (VIMN), a division of Viacom Inc., have signed an agreement to develop Nickelodeon Hotels. A Gourmet Inclusive collection of family-friendly properties, Nickelodeon Hotels will represent the first and only international hotels for Nickelodeon, one of the most globally recognized and widely distributed multimedia brands for kids.
The milestone deal includes plans to debut Nickelodeon Hotels with the opening of Nickelodeon Punta Cana in the Dominican Republic in late 2016. A second Nickelodeon Hotel will open in Mexico shortly thereafter.
“We are ecstatic to partner with Viacom International Media Networks on the creation of Nickelodeon Hotels, a collection that will embody our shared commitment to deliver family-friendly experiences that are as fun as they are unforgettable,” said Mandy Chomat, VP of sales and marketing for Karisma Hotels & Resorts. “Karisma Hotels & Resorts’ focus on elevated, carefree vacations and exceptional service, combined with the adventurous spirit and playfulness that define Nickelodeon, are sure to make Nickelodeon Hotels destinations unlike any other for guests of all ages.”
Nickelodeon Hotels will feature the Gourmet Inclusive Experience, a vacation carefully catered to guests that prefer quality over quantity, according to Karisma, and will feature appearances from Nickelodeon characters like SpongeBob SquarePants, Dora and the Teenage Mutant Ninja Turtles.
“We are eager for our fans to experience Nickelodeon Hotels, which we are confident will raise the bar for family vacations and incredible fun in coveted tropical destinations,” said Gerald Raines, SVP, global Nickelodeon recreation partnerships. “Our agreement to develop Nickelodeon Hotels with Karisma Hotels & Resorts gives us an opportunity to expand upon our existing partnership and to provide an all-encompassing Nickelodeon style-experience that the entire family can engage in and enjoy.”
Nickelodeon Hotels is the second offering from partners Karisma Hotels & Resorts and Viacom. It follows news of the Nickelodeon Experience at Azul Hotels, by Karisma, which will debut at Azul Beach Hotel, Azul Sensatori Hotel and Azul Fives Hotel in Riviera Maya, Mexico, this summer.