RESTON, VA— ComScore Networks has released the results of the first complete review of consumer e-commerce for the first quarter of 2002, reporting that sales at U.S. websites set a record, reaching $17 billion for the quarter, $7 billion of which was attributed to travel websites. This level of overall Internet spending represents an increase of 48% versus one year ago and 8% versus the fourth quarter of 2001. Excluding travel, online sales totaled $10.1 billion, reflecting 30% growth over the first quarter of 2001 and a decline of 7% versus the holiday-driven fourth quarter of 2001. After a challenging fall and winter 2001, the online travel sector enjoyed an almost immediate resurgence at the start of January 2002. Consumers spent nearly $7 billion at domestic travel sites in Q1 2002, an impressive increase of 87% versus the same period in 2001 and 39% above Q4 2001. Travel accounted for 41% of total consumer e-commerce sales, a share exceeded only by the 43% level that the sector had achieved in Q3 2001. ComScores sales figures are based on the actual buying activity of a representative and massive cross-section of more than 1.5 million Internet-using individuals, who have given comScore permission to confidentially monitor their browsing and buying behavior using comScores patent-pending technology.
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