NEW YORK IndeCorp, a provider of technology services for independent hotels, has selected K2 Digital, an Internet business strategy firm, to provide state-of-the-art CRM and e-commerce services for its independent luxury hotel brands.
IndeCorp in January acquired Summit Hotels and Sterling Hotels, which together operate 308 properties worldwide. Also under the IndeCorp holding company umbrella is the Preferred Hotels and Resorts group, which includes 110 independent luxury hotels. K2 Digital will develop a platform that will allow these independent hotels to take advantage of a centralized web presence, according to IndeCorp. In addition, K2 will provide turn-key programs for on-line marketing. (5/14/01)