BATH, ENGLAND—IHG has signed Hotel Indigo Bath, United Kingdom. The hotel will operate under a franchise agreement with St James’ Hotels Group, a wholly owned subsidiary of the Somerston Group, a longstanding IHG partner.
This will be Somerston’s first Hotel Indigo property and forms part of a larger portfolio of Hotel Indigo hotels being developed by the group. The hotel is expected to open toward the end of 2016.
The 121-room property will be rebranded from two existing hotels and a restaurant, all located in a Grade 1 listed historic Georgian building on South Parade. It will feature a restaurant, bar and gym. Hotel Indigo Bath will be located in Bath city center, close to Bath Abbey and to the Thermae Bath Spa.
Anna Corkill, IHG’s development director for the U.K., said, “The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe. We’re thrilled to have found such a perfect site in Bath and we’re looking forward to working with St James’ Hotels Group to open a brand-defining Hotel Indigo property.”
Shaun Robinson, managing director of St James’ Hotels Group, said, “Hotel Indigo and Bath are the perfect fit. I am very excited to be bringing the brand to a place that enjoys a worldwide reputation as a ‘must-see’ city drawing guests from every continent, keen to experience the architecture, the culture and the history.”