CHICAGO—Hyatt Hotels and Resorts has launched a new digital download music pilot program that offers destination-specific music collections at individual properties in MP3 format that work with Apples iPod and other portable players. For example, both Hyatts Scottsdale and Lost Pines resorts now feature music on property that celebrates the respective destination and showcases international as well as local artists. The tone, style and pace of the music adjusts throughout each day to capture the essence of the environment and guest experience, such as a morning massage at Scottsdales Spa Avania or an evening at Lost Pines Shellers Barrelhouse Bar. Hyatt plans to roll out the new program to its properties across North America and the Caribbean throughout this year. Playlists at both Hyatt properties were cultivated from a catalog of artists, according to Hyatt, and are assembled by local property representatives as well as music experts alongside a team of internationally based stylists. Hyatt music collection gift cards are also available for purchase on the properties or at the individual property websites.
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