CHICAGO— To accommodate the growing number of Internet- savvy travelers, Hyatt Hotels Corp. has re-launched hyatt.com to better combine special offers, Internet-only rates, comprehensive information, personalization, and ease of use. The upgrade is in response to a recent Forrester Research study showing that online hotel reservations will reach $6.7 billion by 2003 more than a 25% increase from $5.3 billion this year. In fact, according to Forrester, more travelers (69%) book rooms on hotel websites like hyatt.com than online travel portals (60%). To better compete, Hyatt.com now offers: low Internet-only rates, including property-specific rates and special promotions; quick rates, which are displayed after only one click, along with the ability to check rate availability for all Hyatt properties in a single city; and Gold Passport information, offering visitor recognition, customer service, and special offers. In addition, users can now save their room preferences and profiles for faster reservations, special offers, and personalized content through MyHyatt.com. Also, Frommers guide and Hyatt have partnered to offer customers a virtual concierge with local dining, shopping, attractions and nightlife recommendations. Photos and virtual tours have also been made available for numerous hotels to better display guestrooms, restaurants, meeting facilities, building exteriors and leisure activities. Additionally, users can find interactive maps to obtain driving directions to the hotel from a particular location. (For more information on Hyatt technology, see the August 21 issue of HOTEL BUSINESS Technology Challenges supplement).
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