DALLAS— Hotels.com a provider of discount lodging worldwide, today launched a new phase of its $56 million dollar marketing campaign with new TV commercials airing on both national and cable television. The advertising campaign emphasizes Hotels.coms leadership position as a hotel expert through three new commercials, each conveying a dual message. The first message point underscores Hotels.coms position as the hotel expert, touting Hotels.com as “the” place to go to book hotel accommodations; the second is that Hotels.com offers the best values, noting Hotels.coms clients get the best prices at the best places. President and co-founder of Hotels.com Bob Deiner said: “Our new marketing efforts take Hotels.com to the next level. Over the last 14 months we have established that Hotels.com offers the best prices at the best places. Now our messaging also emphasizes our position as the hotel expert. We have also simplified our tag line to Best Prices. Best Places. Guaranteed.” The three spot campaign focuses on Hotels.coms unique staff of hotel specialists who personally visit thousands of properties featured on their website to find website visitors the rooms they want at the best prices.
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