SAN RAFAEL, CA- Market Metrix, LLC, a customer satisfaction market research firm, launched HotelImprovement.com, the first business-to-business Internet site providing customer satisfaction reporting exclusively for the hotel industry. HotelImprovement.com enables subscribers to interact directly with their own customer satisfaction data. Users can select, sort and frame easy-to-understand information that identifies customer service problems and suggests solutions. The results are presented on HotelImprovement.com in a simple format that allows users to track trends and understand the reason for low scores. For many hotel clients, the data could become a driver for budget allocations. (10/26/00)
