ATLANTA—InterContinental Hotels Group’s (IHG) Hotel Indigo brand has opened its third hotel in the New York Metro area, the 108-room Hotel Indigo Newark Downtown. The property is located at 810 Broad Street in the historic National State Bank.
“The Hotel Indigo brand is uniquely designed to reflect the local culture, character and history of the neighborhoods where our hotels are located,” said Adam Glickman, brand experience director, lifestyle brands, IHG. “In the 19th century, every block of Newark boomed with innovators across a variety of industries, such as tanneries, breweries and mass communication. Guests will be inspired by the neighborhood story uncovered within the Hotel Indigo Newark Downtown, which captures the rise of modern industry within a stylish boutique hotel setting.”
The Newark neighborhood story is brought to life within the hotel through art, photography and architecture incorporated into the hotel’s design, bringing local character to guests at every touch point, according to the company. For example, the mosaic tile mural of Edison’s ticker tape writer displayed in the lobby was created by local artists from Glass Roots, a local community organization dedicated to promoting youth development through the arts. Additionally, the historic nature of the building, which dates back to 1912, is preserved through the exposed brick visible in guestrooms and public areas, with the furniture and upholstery embodying a vintage feel.
The Hotel Indigo Newark Downtown features Alva restaurant and Workshop café, which offers seasonal and locally sourced food from local vendors like the Military Park Farmer’s Market, and a special blend of coffee made exclusively for the hotel by TM Ward Coffee, a brand that has been in Newark for the last 145 years. The restaurant has converted the original bank vault into a pizza oven. The hotel also features Skylab, the only rooftop bar in Downtown Newark.
“We look forward to introducing guests to the Newark neighborhood that inspired every part of the Hotel Indigo Newark Downtown,” said Rany Baroudi, general manager. “From a nationally renowned performing arts center and the bustling dining scene on Halsey Street to the cherry blossom trees at Branch Brook Park, we are able to connect guests with everything our local neighborhood has to offer.”
Guestrooms feature hard-surface flooring with area rugs and spa-inspired bathrooms, and include an iPad with options to browse the Internet, control the window shade and temperature settings, order room service and make service requests. Guests have access to a 24-hour fitness center and meeting space for up to 45 people in the Edison Room. The Newark hotel will feature the brand’s new Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to Hotel Indigo locations around the world.
The Hotel Indigo Newark Downtown hotel is owned by The Hanini Group, LLC, and managed by Crestline Hotels & Resorts, Inc.