EAST SETAUKET, NY—After an extensive review process, HOTEL BUSINESS® has been selected by Smithtown, NY-based Hotel Interactive, Inc. as the exclusive print publication of the Buyer Interactive Trade Alliance & Conference (BITAC). BITAC is known for its industry-leading matchmaking events, including those focusing on Purchasing & Design; Food & Beverage; Technology; and Supplier Diversity, which is the first industry-wide event targeting diverse buyers and suppliers.
Rich Viola, president and CEO of BITAC’s parent company, Hotel Interactive, Inc. said, “The relationship with HOTEL BUSINESS is a natural fit, as it enables us to further expand our reach throughout the hospitality marketplace”.
“By associating our publications with BITAC, HOTEL BUSINESS has aligned itself with the lodging industry’s pre-eminent matchmaking event producer,” said Jay Schultz, senior VP of the ICD Publications Hospitality Group, HOTEL BUSINESS’ parent.
Schultz continued, “When creating relationships such as this, it’s imperative that it be with a partner that has similar values and ethics as your own, while at the same time they must be the best at what they do. Hotel Interactive definitely met these criteria.” He added, “It sure didn’t hurt that 93% of those interviewed in a recent study conducted by Belden Associates said that BITAC was the hospitality industry’s preferred matchmaking event. This made our decision to go forward with this venture a no brainer.”