ATLANTA—IHG today unveiled its next generation guest experience for its Holiday Inn Express brand in Europe. Based wholly on guest insight, Holiday Inn Express’s next generation guest experience is being developed to meet the changing needs of travellers.
In order to stay ahead of guests’ expectations, the hotel lobby, dining area and guestrooms are being redesigned, the brand’s service delivery completely revamped, a new food and beverage concept tested. Focusing on offering the most innovative and efficient technological solutions at every stage, the latest smart technology is also being piloted.
The guestrooms will be fitted with Smart TVs that enable guests to stream their own media from a personal device or log in to apps such as Netflix using the hotel’s WiFi that’s included in the room price.
The room also features a flexible work/rest corner where the traditional desk has been removed and replaced with a comfortable chair and table, which has multiple usb ports to charge devices.
A larger bed with a padded noise-reducing headboard, taking inspiration from a business class aeroplane seat, is dressed with four pillows providing guests with two choices of pillows (two soft and two firm).
IHG Rewards Club members are able to check in through the IHG App or online prior to arrival. When they arrive at the hotel, guests are always shown their room location and its proximity to the stairs, elevators and emergency exits via tablet screens. Where possible, the guest is offered a choice of room.
The Express Café & Bar features integrated lobby and food and beverage experience in Holiday Inn Express. Guests can choose to eat the localised Express Start breakfast in the Express Café & Bar or have it ‘to go’ by grabbing a take away bag. The Express Café & Bar offers all day food options.
Mike Greenup, VP, Brand Management, Holiday Inn Brand Family, Europe, IHG said, “A hotel room is no longer just a place to sleep and our approach to technology and service starts with understanding our guests and their needs across the entire guest journey. This investment in guest insight and innovation is enabling us to stay ahead of the game.”