KANSAS CITY, MO— HMBA: America’s Hotel Brokers has changed its name to Hotel Brokers International (HBI) and introduced a new logo to reflect the expansion of the company’s market and mission. “Since our founding 42 years ago, we have focused our attention primarily on the United States, where we now account for approximately 60% of all hotel transactions. Over the past few years, our members have expanded their reach, working with investors and owners from around the world. The time is right for us to expand our reach globally, and our new name and logo reflect that decision,” said Tony DeGeorge, CHB, president of HBI. The new logo consists of a stylized globe encircled by the new Hotel Brokers International name. The design will retain the blue color that has identified the company for more than four decades.
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