BEVERLY HILLS, CA — Adam Burke has been named senior vp and managing director of Hilton HHonors Worldwide (HHW), a guest reward program offered at 2,500 participating Hilton International hotels and its variety of brand properties. Burke will be responsible for the worldwide marketing and operations of the HHonors program while heading up the HHW Executive Committee. He is a member of the Hilton Hotels Corp. Brand Integration and Distribution Strategy Councils. Burke previously served as vp/marketing, North America for HHW, a position he held since June 2001.
