ORLANDO— Hilton Grand Vacations Club (HGVC) will break ground on the first phases of two resort properties this month: the 1,500-unit HGVC on the Las Vegas Strip and the 384-unit HGVC on International Drive here. Currently, the HGVC portfolio is comprised of 21 resorts— 16 of which are located in South Florida. The only other two markets besides Florida in which the brand has established a presence thus far are Hawaii and Las Vegas. Going forward, these three markets will remain a key focus for further penetration, said HGVC executives. But, the company has also turned its eye to additional vacation destinations. “We’re in conversations with Hilton International to study the feasibility of HGVC developments in the Caribbean, Europe and Canada,” Antoine Dagot, HGVC’s president/CEO told HOTEL BUSINESS®. Meanwhile, in the United States HGVC is looking into developing its product in urban markets— like New York City— with the intent to “stay out of seasonal regional markets and only develop in major markets where the peak travel season lasts eight-plus months out of the year,” said Dagot. According to Dagot, HGVC is more than 20% ahead of this year’s business projections “and will remain ahead for the rest of the year.” Although HGVC has entered into expansion mode, the company does not have plans to add tiers to its timeshare products at the present time, Dagot explained. “I think we will be going into both the upper and lower end of the timeshare segment, but not for at least two to three years. Tiering in timeshare hasn’t proven to be very successful yet— it seems enticing but it is not profitable,” said Dagot. —Kelly Wayne
Previous ArticleGarden Inn Promotes Four
Next Article W Hotels Finds Unique Marketing Promo