BEVERLY HILLS, CA— Hilton Garden Inn hotels and Twentieth Television have teamed on Yes, Dear… Let’s Get Out of Here, a national sweepstakes campaign. Guests may log on to www.YesDearSweepstakes.com or www.hiltongardeninn.com for a chance to win a four-day/three-night getaway for two at a participating Hilton Garden Inn hotel in the continental United States. The Yes, Dear…Let’s Get Out of Here sweepstakes will be promoted locally and nationally through a variety of marketing initiatives, including Hilton Garden Inn hotel collateral (in-room, in-elevator, front-desk signage, key card inserts and online) that will be placed throughout each location. To complement the brand’s efforts, Twentieth Television has launched an extensive broadcast station affiliate campaign featuring on-air spots to heighten awareness of Yes, Dear and the sweepstakes. More than 120 broadcast stations throughout the country are participating in the sweepstakes by localizing the promotion and incorporating local sponsors into the campaign to generate added revenue. Additionally, a radio campaign promoting the sitcom and sweepstakes will take place in the top 20 markets. In the online arena, the campaign will include media advertisements and banners, as well as a dedicated sweepstakes microsite seeded on an array of targeted websites and portals, including Yahoo!, MSN and AOL, among others. Links to the campaign’s microsite will also be housed on its affiliates and radio station partners’ websites. Sweepstakes winners will have the opportunity to choose a destination inspired by the personalities of Yes, Dear’s lead characters. Winners may choose a destination inspired by a “Jimmy & Christine Wild Weekend” reflecting the free-spirited Jimmy and Christine Hughes by choosing a trip to a “wild city” like Las Vegas or New Orleans, where a Hilton Garden Inn hotel is located. Conversely, winners may select a cultural and relaxing destination, such as Washington, D.C. or Napa, CA, reflecting the tastes of the series’ sophisticated couple, Greg and Kim Warner. “The campaign further boosts awareness for Hilton Garden Inn and brings our brand to a new audience,” said Mark Nogal, vp/marketing, for Hilton Garden Inn. Each grand prize winner will receive a trip for two to the winner’s choice of any Hilton Garden Inn within the continental United States; roundtrip coach airfare for two; four-day/three-night standard double-occupancy accommodations at the hotel; airport transfers; and complimentary breakfast. The sweepstakes ends on Dec. 31, 2004. All travel must be completed by Dec. 30, 2005.
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