MCLEAN, VA—Hilton Garden Inn has unveiled a revamped hotel design approach that offers six new, customizable hotel prototype options—one for each region of the world where the brand operates.
Designed for hotel developers seeking to cost-efficiently expand their portfolios while maximizing revenue, the new North American prototype, known as Magnolia, will reduce footprint by 8%, making it easier to acquire land and building sites; provide sizable cost efficiencies—an estimated 6% reduction in construction costs; and yield a stronger return on investment, according to the brand.
Some of the features of the Magnolia prototype include a modular, pod-style check-in area; reconfigured public spaces with a bar-centric focus and modified food and beverage (F&B) offerings; redefined meeting spaces with multi-functional features; and guestrooms with nature-inspired design and larger bathrooms. The prototype will also offer more natural light throughout the hotel and give owners the option of including a swimming pool.
Five other region-specific prototypes are available for the following Hilton Garden Inn regions: Latin America; Europe; Africa and the Middle East; Asia-Pacific; and Australia.
“Hilton Garden Inn is rapidly expanding globally, and that requires a new approach to our hotel prototypes that addresses the localized needs and customs of each market,” said John Greenleaf, global head, Hilton Garden Inn. “We are confident it will now be easier and more profitable than ever to build our hotels—no matter where you are in the world.”
In developing the prototypes, Hilton Garden Inn incorporated insights and feedback from hotel developers, owners, guests and team members from around the world.
The introduction of the regional prototypes is the first phase of a large-scale initiative to amplify the Hilton Garden Inn global brand. Additional components of the brand amplification program will launch in the coming months.