ALEXANDRIA, VA— Results from a recent polling of the Hotel Electronic Distribution Network (HEDNA) indicate that HEDNA members oppose the dual representation of hotel properties via global distribution systems (GDS) or Internet distribution channels. Dual representation is defined within the industry as the listing and selling of a single hotel property under multiple property codes, multiple chain codes and/or multiple hotel associates within a single distribution channel. As much as 86% of the members responding to the survey explain that dual representation should not be supported via various distribution channels. Respondents cite confusion among travel agents and consumers, and in managing customer service issues as the primary reasons. Furthermore, some respondents note that larger organizations could potentially buy priority placement, and “shelf space” more frequently forcing smaller independent hotels to spend more money to compete.
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