FORT LAUDERDALE, FL While some training sessions have already taken place for HEDNA members, the HEDNA 2001 Global Meeting, being held here, officially kicks off the evening of May 15 with a welcome reception and technology showcase.
During today s one-day workshop, entitled Marketing Dynamics of Electronic Distribution for the Hotel Industry, participants gained an understanding of the marketing opportunities available for hotels via global distribution systems (GDS) and the Internet.
Tomorrow s general session and breakout panels will offer insight into the future of electronic distribution marketing, as hotel industry executives and technology vendors alike explore the possibilities and problems that lie ahead regarding old and new distribution systems. (5/15/01) Shannon McMullen